Hello, I’m Emily!
Here’s the deal about being different.
It takes courage.
It requires taking a stand. You can’t look and sound like everyone else. You can’t just be different – you have to demonstrate it, or no one will know.
I was afraid to be different, for longer than I like to admit.
The first two years of my business, I played it safe. Positioned as a marketing generalist, I delivered an enormous range of services in copywriting, design, project management, and admin. I thought more offerings would equate to more sales. In fact, the opposite was true.
I felt awkward at networking events and insecure on sales calls because I had no idea how to boil down my services into an elevator pitch. My first website was entirely forgettable. Although a handful of clients anchored my business, there was no consistency to my pipeline. No one knew how to refer me, because I did it all.
I said yes to every project, even those I knew I wouldn’t enjoy – with clients who didn’t value my work. It wasn’t their fault; my own positioning devalued my services. With nothing in my messaging differentiating me from any other generalist, clients were shopping on price alone.
I was burning myself out trying to be everything to everyone.
And I was sick of it. Sick of feeling stuck. Sick of playing small. I’d made a major leap to leave a good job to do more of the work I truly loved – so why wasn’t I doing it?!
“Emily’s copywriting capabilities are amazing. While it seemed like an overwhelming undertaking, Emily put us at ease by detailing the steps of the process, when our input would be required, and what the deadlines would be. It was a great experience from start to finish. The result is a beautiful, well-written website we are very proud of!”
I completely reinvented my brand and business.
Erased every word I’d written. Wiped my website clean.
I got to work figuring out what set me apart from everyone else in my market.
I analyzed every dream client I’d worked with, and why and how we were able to create the results we did. I wrote new website and sales copy that spoke only to them.
I hacked my services down to a specific short list of the work I love most – helping clients articulate what makes them incredible. Crafting copy that pitches that positioning to their prospects. Bringing it alive in beautiful, strategic web design.
I stopped trying to do it all.
I grew a network of talented design professionals I respected and loved collaborating with – graphic designers, developers, document designers – to develop spectacular sales tools and marketing materials to support my clients as they grew. (Plus a few fabulous coaches!)
Then I showed up. I spoke up.
I told people who I am, what I do, and why it works. I asked for referrals. I said no to work that wasn’t in my zone of genius. My elevator pitch (practically) wrote itself.
Was it easy? Not exactly. But it wasn’t as terrifying as I thought. It felt right.
“Working with Emily was seamless. She was clear in her deliverables and timeline and she kept me on task. I get easily distracted and wanted my website to be too many things to all the people! Emily was a great partner in writing and helped to not only streamline my thinking but also take what, at best, were my nebulous ideas and turn them into coherent copy with a clear CTA. Without Emily shepherding this project, my site would have taken another year and fallen far below the standard she delivered. I heartily recommend working with Emily!”
That’s why I work with visionaries, trailblazers, and industry leaders.
You’re not afraid to be different.
Challenge motivates you. Growth drives you. You’ve built a business on blowing past the status quo to create something spectacular. You’ve built a team that delivers excellence.
Now it’s time to tell your clients about it.
You’re at a crossroads. You can stay here, with a brand that looks and sounds like every other business in your market – or you can step forward and stand out.
Give voice to your vision and value.
If you’re ready to show up and speak up, I’d love to talk. Let’s meet on Zoom or over the phone to discuss your goals for growth, your challenges, and potential solutions. Click here to schedule a call and share your vision.