My clients make others' lives happier, healthier & more beautiful.

Their products & services enrich our outer & inner lives alike.  

My clients celebrate the beauty of our physical environments, but also the lovely experience of living: what it means to make a home, to express ourselves, how we connect and collaborate, how we learn, grow, and create meaning and joy in everyday moments. 

Writing with Soul. Designs that Shine.

 

 

Bloomsday Cafe

WRITING | Web design | Strategy

Bloomsday Cafe is the sort of place that makes me happy, just knowing it exists. Owner Zach Morris and his team created this haven of perpetual potation and caffeination located in Philly’s historic Headhouse Square farmers market. It specializes in incredible natural wine, cocktails so pretty they hurt, creative food and pastry, and killer coffee. Named to Philadelphia Magazine’s Best of Philly list within a month of opening in June 2019, this all-day cafe is filled to the brim with beauty, weirdness, kindness, and caring. While Zach was busy with major opening preparations, he trusted me to write and design a site that conveyed what makes Bloomsday special — which, in my book, is everything. If you’re in Philly and want to get a drink, explore a project, or catch up, let me know: I’ll meet you at the green door.

Get buzzed at Bloomsday →

 

Gut Instinct Health Coach

Web design | Strategy | EDITING

7 Days to Launch Process

When Bernadette Rabel was ready to launch her health coaching business, she wanted to take action immediately. We worked together through my 7 Days to Launch process to write, design, and build her site quickly — so she could focus on growing her new business. Bernadette helps families and individuals improve their health by building attainable, sustainable, and delicious new health habits around food, cooking, physical activity, and the home. I love that Bernadette’s coaching is not about deprivation or restriction; she’s an Italian who loves to eat! Check out her Instagram, too, for a taste of her straight-forward style and drool-worthy, healthy recipes.

Get happy, healthy, energized & satisfied →

 

Poppy’s Greengrocer

WRITING | Web design | Strategy

Poppy Greengrocer is awesome: everything they sell mutually empowers Pennsylvania’s regional growers and customers, connecting our local community to real food from real people. They parter with local farms — which can build an equity stake in the store over time — and other regional makers and ethical suppliers to provide high quality, organic, and responsibly-sourced products. (Third Wheel Cheese Co., another client of mine, is a supplier!) It was my absolute pleasure to work with Jen Brodsky, Poppy’s owner, to write, design, and build their website as Poppy’s prepared to open in June 2019.

Visit Poppy’s online — or in person! →

 

From Burnout to Balance

WEB DESIGN | STRATEGY | EDITING

Nikolai Blinow already had a successful private practice as a psychotherapist, but as she grew her business she realized she wanted to support more clients without being restricted by geography — so she launched a new coaching business, From Burnout to Balance. Nikolai and I had already collaborated to create her website for her work as a therapist, OMpowerment Psychotherapy, so she reached out to me to develop this “sister site” for From Burnout to Balance. Designed to align with the visual impression we created for OMpowerment Psychotherapy, Nikolai’s new site also includes new written messaging to resonate with her ideal clients and share her expertise as a coach.

Find balance without burning out or missing out →

 

Third Wheel Cheese Company

WRITING | Web design | Strategy

Owner Ann Karlen connects local and regional dairy farmers and artisan cheesemakers with incredible restaurants (and retailers) all over Philadelphia and the surrounding area. (She does cheese plates for events, too!). Ann is a passionate advocate for farmers and cheesemakers — but, like many business owner, is not as comfortable promoting herself. She hired me to write her story and create a site design that highlights her work. Writing for Ann, who was also at the forefront of the local food movement in Philadelphia in the 90s, was a privilege. It's an honor knowing my work has made an impact on her growing business, plus our region's farms!

Click here to drool over 🧀→

 

Strategies to Level Up

Web design | Strategy | EDITING

7 Days to Launch Process

When Katie Brown was ready to launch her coaching business, she wanted to take action immediately. We worked together through my 7 Days to Launch process to write, design, and build her site quickly — so she could focus on her clients. Katie helps adolescents and young adults level up in two different areas: 1) she helps students develop organization and time management skills, and 2) she works with young artists to help them create their best work and organize it for potential scholarship and/or college admission.

How Katie helps young adults level up →

 

Janice Sousa

WRITING | Web design | Strategy

7 DAYS TO LAUNCH PROCESS

As growth consultant Janice Sousa’s new business began to grow, she realized she’d out-grown her old website. It didn’t reflect her results (which are jaw-dropping) or the unique, hands-on way she works with clients to make their revenue goals a reality. Together, Janice and I teamed up to envision a site that set her apart and conveyed the tremendous value of her work. The finished product is a site that highlights Janice’s expertise and impact while mirroring her own style and delivery of results: bold, direct, efficient, and effective. The numbers speak for themselves.

How Janice hits audacious goals, faster

 

Boudoir by Ashley Layden

WEB DESIGN | STRATEGY | EDITING

Ashley Layden changed my mind about boudoir photography. I didn't get this trend until I talked with Ashley about the website she wanted to create to evolve her business from wedding photography to boudoir. She shared how her clients are often going through big change – having babies, at new levels in their careers, getting married – and they want a way to celebrate their bodies' ability to carry them through it and their spirits' resilience in the face of new challenges. Oh yeah, and these women want to feel beautiful and badass. Ashley had me at "badass women!" The effect she has on her clients' lives is profound. I loved bringing this mission alive through her new ShowIt site!

What it looks like to step into your power →

 
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City Girl Arts

WEB DESIGN | STRATEGY | EDITING

Designer and business owner Leslie Howard finds, fixes up, and makes fabulous beautiful vintage furniture – always with striking style and often with a sense of humor. After her clunky Wordpress site and blog had sat stagnant for years, she reached out to me to develop a web design that truly reflected her high end product's quality and unique personality. I created a custom Squarespace site that reflected our strategic and artistic goals – and facilitated a simple and seamless transition from Wordpress.

Feast your eyes on these furniture designs →

 
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Trek + Bloom Photography Co.

WEB DESIGN | STRATEGY | EDITING

Photographer Liz Charney was ready for a website that truly reflected her photography style (wild, emotive, and timeless) her personality (laid back but passionate about adventure), and her clients – souls that roam, who are looking for a couples photographer to capture their love on windy beaches, tippy-tops of mountains, and wild places all the world. Keeping her site simple, pretty, and clean were also part of Liz's design values.  Together, we honed in on these key feelings and created written messaging and a web design that transports you right to the top of the fjords of Iceland.

See what it means to trek + bloom →

 
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OMpowerment Psychotherapy

WEB DESIGN | STRATEGY | EDITING

Psychotherapist and business owner Nikolai Blinow was ready for a total website overhaul. But between seeing clients, growing her business, training her therapy dog (oh, and giving a TEDx Talk!), updating her website never made on her to do list. Together, we mapped out her goals: a site that enabled potential clients to "meet" Nikolai, learn about her unique approach to therapy, access a library of mindfulness-based resources, and easily take action to book appointments. We also shaped her written messaging so it would resonate with her ideal clients before I brought it all alive in a peaceful, modern custom design on Squarespace.

NIKOLAI + I ALSO WORKED TOGETHER TO CREATE A SITE FOR NEW HER COACHING BUSINESS!

Experience more peace, balance & well-being →

 

The Poet Heather H. Thomas

Web design | StrategY | Editing

When the award-winning writer and educator Heather H. Thomas asked me to create her first ever website, it was a collaboration dream come true. Heather is a mentor and friend, as well as one of the most inspirational professors I had the pleasure of studying under when training as a writer myself at Kutztown University. It was my pleasure to bring Heather's beautiful spirit and abundant gifts to life on the web to promote the publication of her seventh poetry collection, her upcoming readings, and opportunities for writing students (young and old) to work with her through workshops and consultations.

Meet Heather →

 
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HF Planners

WRITING | Web design | Strategy

HF Planners designs beautiful, functional office spaces, and provides best-in-class facility planning and management services for clients like Verizon, Nestle, and AT&T.  But their outdated site didn't represent HF Planners as a premier design firm. Founder and principal, Caroline Shelly, enlisted a team of experts to redefine HF Planners' brand, online presence, and marketing strategy. I led the team on the web design front, writing, designing, and building a custom Squarespace site that finally and fully expresses their brand, dedication to quality and service, and ability to create engaging, productive, and stunning office environments.

Office spaces that work for your people at work →

 

Map + Compass Photography

WRITING | WEB DESIGN | STRATEGY

As Nicole Thomson, owner of Map + Compass Photography, grew her business, she outgrew her old website. She wanted a new site that reflected her unique style and niche – photography of destination weddings and elopements, intimate weddings, and adventure couples sessions all over the world. Together, Nicole and I created the vision and strategic plan for a site that would resonate with her ideal clients. Thoughtful copywriting, extensive SEO, and a custom Squarespace design brought her style, brand, and vision alive. Nicole says, "My new site will grow with me as my business develops over the coming years!"

Nicole + I have also worked on: site DESIGN + COPY UPDATES, PRIVATE CLIENT WEB PAGES, AND EBOOKS

Real + true, adventurous + spirited photography →

 

Wild Chairy

Writing | Web design | STRATEGY

Andrea Mihalik, the award-winning artist and owner of Wild Chairy, had put off getting a new site for years. She didn't know what it should look like, or how to write about herself without it seeming like bragging. Andrea just wanted to make beautiful chairs and forget about the marketing stuff! After getting to know Andrea and her business, we defined her brand positioning, and I wrote each page of her new site to align with the strategy. Then, I custom-designed and built her Squarespace website to reflect the contemporary aesthetics and artisanal craftsmanship of her designs. New clients contacted her right away!

Fall in love with Wild Chairy →

 
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Calypso Rae Photography

Writing

Caly Doran knew she wanted website copy that connected with her ideal clients at first glance...conveyed her personality, expertise, and cinematic style as a photographer...and compelled her dream clients to connect with her. She just didn't know how to write website content that achieved all that by herself! To begin, I guided a conversation for Caly to consider her business, goals, style, personality, and her vision for the future. I developed those ideas into first, second, and third drafts – we collaborated closely to revise each. The result is compelling copy for her new website's Home, About, Services, and Contact pages!

CALY + I HAVE ALSO WORKED ON: COPY UPDATES, A CLIENT GUIDEBOOK, AND EMAIL TEMPLATES

Bold, breathtaking, brilliant love→

 

Eclipse Art Practices

Web Design | STRATEGY | EDITING

7 Days to Launch Process

When artist and art educator Beth Krumholz was ready to launch her new business, she needed both strategic and aesthetic guidance for how to best represent her experience and services on the web. She was also fielding prospective client inquiries and needed a professional website yesterday.  Through my 7 Days to Launch process, with an initial phase to determine Beth's business goals, focus, and strategy, I helped Beth shape the messaging for her site, as well as designed, built, and launched her new site in just 7 days.

Activate your creative + intellectual engagement with art →

 

The Professional Development Group

WRiting | DESIGN | MARKETING
| Web Management

The Professional Development Group is a business consulting firm that develops inspiring leaders, high performing teams, great places to work, and meaningful growth for its clients. I'm proud to provide ongoing marketing, client communications, design, and web design and management services as part of this wonderful team, collaborating directly with its founder and CEO.

Retained and currently serving as Director of Marketing & Client Experience.

Develop inspiring leaders + high performing teams →

 

DRAPER-DBS

Writing | Design | STRATEGY

DRAPER-DBS is an industry-leading, award-winning manufacturer of high end custom cabinetry. The busy president of the company wanted a new website but a painless, hands-off experience in getting one – so he trusted me to create the strategy, all copywriting, and page designs, and to hire and oversee the developer and process. I now assist with site administration through a WordPress CMS.

Step into the true custom shop →

 

MenAskEm

STRATEGY | Writing | Web Design
| Site Creation | SEO

I created MenAskEm.com, a website that shares smart online dating advice for men. Now attracting 70,000+ visitors a month, I serve my audience through long-form articles optimized for SEO that provide actionable strategies to solve common online dating problems. With select clients, I work one-on-one to write engaging and effective online dating profiles to attract the right women and launch lasting relationships.

Smart online dating advice for men →

 

I also design & self-publish books for authors who make the world a happier, healthier, more beautiful place: 

 

 

SOARFIT: The Flight Manual for Addiction Recovery

INTERIOR BOOK DESIGN | PUBLISHING ON AMAZON

Dr. Frank Mattiace, Executive Director of New Pathway Counseling, retired pro football player, and a coach and counselor who has battled back from addiction, hired me to design and publish his first book.  Created by Dr. Frank, the SOARFIT model is an effective treatment for addictive disorders.  It was designed help reduce internal conflict and create personal harmony by incorporating breath, bodywork, and mindfulness into your daily routine.  Think of it as a workout for the brain, body, and spirit.  (Totally up my alley!)

From copy-editing the manuscript, to creating an original book layout designed to guide, inspire, and compel the reader on, to managing every aspect of self-publishing on Amazon using CreateSpace, it was a true honor to put this book into the world!

Train your mind, test your body, lift your soul →

 

How to Improve Your Emotional Intelligence At Work & In Relationships

INTERIOR BOOK DESIGN | PUBLISHING ON AMAZON

Shawn Kent Hayashi's previous books were published through McGraw Hill.  But when this executive coach, consultant, and founder and CEO of The Professional Development Group was ready to publish her next book, she wanted full ownership over the process in bringing her book to readers around the globe.  

To publish on Amazon in print and Kindle, I creating an original book design, copy-edited and laid-out the 200-page manuscript, and managed every aspect of self-publishing on Amazon through CreateSpace and Kindle Direct Publishing. As a credited contributor, I also participated in the overall editing of the book's content and flow as part of Shawn's team at The Professional Development Group. 

This important book reveals how to find happiness, conquer fear, build stronger relationships, and create a life filled with purpose and passion. I'm very proud to have been part of it. 

Improve your EQ →

 

The Marketing Road Less Traveled

ebook Design

Kelly Stewart, founder of Attractivate, is an exceptional marketing strategist whose work is research-based, purpose-driven, and future-thinking. It was a delight to design Attractivate's ebook, The Marketing Road Less Traveled, sharing Kelly's thought leadership for the future of B2B marketing. I also created an ebook design template in Canva so that Kelly was empowered to create, update, and revise her collection of positive-business ebooks on her own.

Attract, captivate, and motivate audiences essential to your success →

 
It was a great experience working with you, Emily. Your copywriting capabilities are amazing and the end result is a beautiful, well-written website that we are very proud of!
— Caroline Shelly, Principal, HF Planners
I have been getting SO many new clients since my new website launched! Recently, a new client told me specifically that they loved my website and that’s what made them reach out to me. Thank you for creating a site that represents me, my services, and approach so well!
— Nikolai Blinow, MA, CAGS, LMHC & Owner of OMpowerment Psychotherapy
Emily was a great partner in writing and helped to not only streamline my thinking but also helped take what at best were my nebulous ideas and turn them into coherent pages with a clear CTA.
— Janice Sousa, Growth Consultant