Brand voice for visionary brands.
JON MERTZ
Santa Fe, NM
What is your business built on — and where do you want to grow from here?
Your visionary leadership, a team of 10-20 employees, and 10+ years of stable profit and growth.
You’ve led your brand to success with a company culture that’s steeped in creativity, excellence, and continuous improvement. Now you’re ready for the next level of growth.
Your team, capabilities, and processes are all in place – but your positioning is stuck in the past. Your website, sales tools, and marketing collateral are generic, outdated, and don’t convey what makes you an industry exception – not the rule.
You need a partner to develop strategic tools that distill what you do, distinguish you in a crowded market, and get qualified prospects in the door.
Your unique talents, a small support staff, and 5+ years of industry experience and expertise under your belt.
You’ve built a pioneer brand by leveraging your unique vision and genius to do extraordinary work above and beyond industry norms.
You can see clearly where you want to grow from here – but you can’t get there with the same positioning, messaging, and materials that got you here. You have the vision, but struggle to distill it into a clear brand voice and value proposition that bring in your ideal clients.
You need a partner to synthesize your ideas and make your unique value proposition come alive in positioning and messaging that attract your ideal client.
“We’d been struggling for a while to effectively communicate both our service offerings as well as our unique studio personality. What made this process harder for us is that it seemed that only we (internally) could figure this out. Wrong! Hiring Emily was a game-changer for us. Her ability to channel our vibe and approach and create a really engaging expression of both still astounds me. I can unequivocally say Emily exceeded every expectation we had.”
Consulting for start-ups and level-ups
You’re launching a new venture — a pioneer brand that will blaze a new trail in a conventional industry that’s calling out for disruption. I’ll help you go to market with clarity, strategy, and confidence.
You’re doubling down on differentiating what your team does best — and showcasing this is the key to unlocking your next level of success. I’ll help you refine your UVP, messaging, and brand strategy.
“It’s rare for someone to exceed my expectations — but Emily totally did. In the beginning, I had so many things I wanted to say about our new brand and how amazing it was going to be. The problem was that my vision was a jumbled mess of words and thoughts. Emily took this vision and turned it into something spectacular. She was able to distill down what was most important about Red Sled into a beautiful (dare I say, magical!) website. It is now one of the most important marketing tools we have.”