Give voice to your vision + value.

 

FRANKLIN FARMS EAST
Bethlehem, PA

As a visionary founder or leader, you’ve built a team of 10-20 trailblazers, and guided your business to achieve over a decade of success.

You’ve grown your company into an established brand with healthy profit and a work culture that prioritizes balance and fulfillment across your team.

Now you’re ready to grow to the next level of success – but you’re stuck.

Here’s what may be getting in your way:

  • To get where you are now, you focused on delivering excellence, not marketing it. When a prospect calls, your team has it on lock – but your sales and marketing efforts aren’t attracting enough leads. You need a better way to showcase your capabilities and get prospects curious about what you could do, so your team can stop cold-calling and start onboarding new customers. 

  • Your brand looks and sounds like everyone else in your industry. Your website is outdated, your sales tools are stale, and none of your collateral materials demonstrate what makes you different: your culture, deep expertise, and the unique way you add value for clients. 

  • Your team was designed to execute meticulously on service but is missing a key competency: the ability to distill what you do that’s so different, distinguish you in a crowded market, and get prospects in the door.

You need a clear value proposition, a compelling voice, and concise messaging that communicate your difference and attract the right prospects. That’s what I do.

Through a finely tuned process and streamlined timeline, I’ll guide us to collaborate quickly and effectively. Together we’ll develop the tools you need to lead your business to meaningful growth.

Here’s what we’ll accomplish together:

  1. Identify what’s missing in your positioning, where your brand voice is failing, and the breakdowns and gaps in your sales tools, marketing materials, and supporting collateral.

  2. Develop clear positioning, a powerful value proposition, and a compelling brand voice that convey what makes your work and results exceptional. 

  3. Craft clear, concise, compelling copywriting that applies your brand voice and image to critical customer-facing marketing tools, like your website, sales sheets, presentations, proposals, and brochures.

  4. Design and refine your brand image to refresh (or reinvent) your identity with visuals that align with the strategy and tone of your brand positioning and voice. We’ll leverage my network of top-tier talent to build a dream team of creative partners to your business.

  5. Roll-out your brand message through additional external and internal tools and communications so your team and customers are in alignment with the vision and value of your brand.

The results are meaningful messaging and materials that distill what you do, demonstrate what makes unique, and attract your ideal clients. 

The first step is a complimentary consultation. Let’s begin.

 
 
You did an amazing job refreshing our brand messaging. You’ve enabled us to grow our client base, and we have seen a dramatic increase in prospective clients’ interest in our products and services. So grateful for the work you’ve done for our company. Emily is well worth the investment!
— Adrienne Riggs Talotta, CEO, Franklin Farms East

Your business is on the edge of something extraordinary. Step forward.