Consulting for pioneer brands

You’re a seasoned entrepreneur launching your next venture. You see where your industry is heading, and you’re ready to lead it there.

It’s time to make your stand, define your brand, and go to market. But you’re struggling to translate your vision into sharp reality.

Here’s where you may be getting stuck:

• You’ve got skills — you’re a solid writer with a good design eye — but you need a true professional to take your brand presence from so-so to show-stopping.

• Your area of expertise has no crossover with marketing. You’re missing the sales savvy to hone your positioning, messaging, and visual presentation so you can compete in the current market.

• You have vision…but details aren’t your strong suit. You need help building a better marketing system and a seamless client experience — the simple, effective processes that will take you and your clients from A to Z with ease and speed — and accountability within your business to make it happen.

You need an expert to help you execute your vision efficiently, effectively, and to exceptional results. That’s me.

When you’re launching something new — or growing into a new phase of business — it can be hard to identify and prioritize the work that will have the most bang for your buck. 

I help you organize all the moving pieces of your brand and marketing, and put them together into a cohesive whole that makes sense to you, your prospects, and network.

Here’s what we’ll accomplish together:

1. Identify what’s missing in your positioning, messaging, and visual presentation of your brand across your website, sales tools, marketing materials, and supporting collateral.

2. Develop clear differentiation, a powerful value proposition, and a compelling brand voice that convey what makes your work and results exceptional. 

3. Define and refine your brand image and website to refresh (or reinvent) your identity with visuals that align with the strategy and tone of your brand positioning and voice.

4. Apply your brand voice and image to critical customer-facing marketing strategies, tactics, and tools: your website, social media, sales decks, presentations, and proposals.

5. Follow-through on your value proposition in your internal and external business systems, tools, and communications so the client experience and process you provide is in alignment with your brand promise.

The process is super simple.

Together we plan the work, do the work, and move the work forward:

1. Each month, we start with a big-picture strategy session to identify your most important areas of focus to launching or growing your business.

2. During monthly “Team Time” on Zoom I help you take practical action on the priorities we identify in our strategy session. Team Time is great for drafting something tangible (a new offering, an outline for a talk), thinking through something tactical (client onboarding , social media content), or talking through something tricky or sticky (how your ideal client is evolving and messaging needs to shift with it) to find clear next steps.

3. You also have email access to me so I can review, revise, and share input on your work to help you maintain momentum.

We’re focused on producing tangible results every step of the way.

The outcomes of work enable you to achieve what you’ve been unable to do alone:

• Grow your business by identifying the best marketing channels and attracting ideal clients who value and want to invest in your unique genius

• Speak with confidence and clarity in language that resonates with and engages your dream customers

• See your purpose and path clearly — and take the right next steps to embody your values and achieve your vision

• Consistently take action to work on your business and reach your big-picture goals — not just in your business, getting lost in day-to-day demands

• Work more efficiently and effectively — create structure, organization, and simplicity in both internal and client-facing processes

• Do more of what you love and determine how to delegate the rest to take your business to its next level of success with more ease and speed.

The final result is a brand presence that reflects your vision, attracts your ideal clients, and makes it easy to work with you – and refer you.

The first step is a complimentary consultation. Let’s begin.