Full brand & business refresh
GJR Advisors
Brand strategy and development of identity, assets, and visuals
Brand voice, positioning, value proposition, and differentiation
Strategic copywriting of all website messaging
Custom web design and development on Squarespace
A total brand reboot for GJR Advisors and founder Jerry Roche — a business consultant who thinks fast, works fast, and drives results fast. Now his entire brand experience matches his energy and outcomes.
Thanks to the multi-talented Katie Lynn Sears of Mushaboom Studio for coming on board Team Lumos to deliver outstanding branding, web design, and development for this project.
More project details coming soon.
“Working with Emily was an absolute revelation! Over my career, I’ve worked with at least two dozen marketing/branding firms and individuals. Overall, I would probably grade my experiences as a C-minus. I give Emily an A+. She provided outstanding ideas, developed excellent messaging, helped me to better articulate my value proposition, and did spectacular job managing the entire process. She is literally the first marketing-related person I’ve ever worked with that provided a detailed project plan AND met every single deadline along the way.
Before working with Emily, my branding and messaging were neither clear nor indicative of who I am and the services I provide. Afterwards, I’ve received comments that the refreshed brand conveys exactly who I am, how I work, and the value I add to my clients. My confidence in my messaging is at an all-time high, and I’m much better at articulating “why me?” Since working with Emily, I’ve seen significant improvements — including immediate results adding new clients.”