Brand voice, positioning + copy with Squarespace web design
HF Planners
Leader:
Caroline Shelly
Founder & Principal, HF Planners
Branchburg, NJ
Vision:
A fresh rebrand and a complete redesign of HF Planners’ old Wordpress site on Squarespace with a clear, compelling brand voice and message
Obstacles:
Defining and distilling HF Planners’ wide range services, highlighting their unique approach, and feeling comfortable featuring key clients — Verizon, AT&T, Nestle! — with confidence and authority
Solutions:
Brand positioning, website writing, and custom Squarespace design
HF Planners designs beautiful, functional office spaces, and provides best-in-class facility planning and management services for global brands like Sanofi and Verizon. But their outdated, clunky old Wordpress site didn't represent HF Planners as a premier design firm.
When founder and principal, Caroline Shelly, was ready to redefine HF Planners' brand, online presence, and marketing strategy, she enlisted me to lead her team in writing, designing, and building a custom Squarespace site.
Now HF Planners’ website finally and fully expresses their brand, dedication to quality and service, and ability to create engaging, productive, and stunning office environments.
Success!
Bright, friendly, and bold, HF Planners’ new site brings their visionary brand alive online.
Our rebrand served the facilities planning and design first so well that they were ready for another level-up in their visual branding five years later. Their 2022 website also integrates the foundational positioning, messaging, brand voice, and copy we created together in 2015.
“Emily’s copywriting capabilities are amazing and the end result is a beautiful, well-written website that we are very proud of! While it seemed an overwhelming undertaking, Emily put us at ease by detailing the steps of the process, when our input would be required, and what the deadlines would be. It was a great experience working with Emily.”