Brand voice, positioning + strategic editing of the message with Squarespace web design
Eclipse Art Practices
Trailblazer:
Beth Krumholz
Eclipse Art Practices
Reading, PA
Vision:
A professional presentation of the creative workshops, consulting, and art-making experiences Beth leads for clients of all ages
Obstacles:
A visual presence that felt both creative and polished — giving equal weight to Beth’s significant training and credibility as an art educator but also the levity, fun, and vibrancy of her process and creative practice
Solutions:
Brand positioning, strategic editing, and template Squarespace design
When artist and art educator Beth Krumholz was ready to launch her new business, she needed both strategic and aesthetic guidance for how to best represent her experience and services on the web. She was also fielding prospective client inquiries and needed a professional website yesterday.
We began by determining Beth's business goals, focus, and strategy, and then I helped Beth shape the messaging for her site, as well as designed and built her new site to bring it alive under my lightning-fast 7 Days to Launch process.
Success!
Lively and fun, yet polished and professional, Beth’s new site brings the Eclipse Art Practices brand alive online.
View Beth’s site here, which may include updates made by Beth since our work together completed.
“Love love love!!! Emily, you understood my business and ideas and made a website even better than I imagined! I love the design, the flow, the functionality, the clarity, the colors, and your touch. I am thrilled beyond belief! You were so amazing at making sense out of my zaniness, and your exceptional organizational skills were very helpful. I learned so much from you about how to think about my new business and it’s really been fun! I feel so lucky to have found you.”
Ready to give voice to your vision?
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