Brand voice, positioning + copy with Squarespace design refresh

Vision:

Writing and web design updates that streamline Lori & Erin’s content into a clear, cohesive presentation of their services.

Obstacles:

With several areas of speciality and many years in business together, Lori & Erin’s site was overgrown with pages, details, offerings, and design elements that did not work in their favor anymore.

Solutions:

Brand positioning, copywriting, strategic editing, and Squarespace site updates

Lori & Erin and I first worked together in 2019 when they hired me to write the brand messaging for a new business they were launching, focusing on personal branding photography.

Several months later, they decided that launching a separate business would lose the great name recognition and reputation they’d worked so hard to earn under Lori & Erin Photography, which focused on family and senior portraits (and, in the not-so-distant past, wedding photography, too). Instead, they decided to offer all their photography services under one business name — but wanted to do so with a clear brand messaging. Their site also needed a massive reorganization and refresh of its content and design in order to present all their services clearly and cohesively.

This round of work, through a combination of my services — I created a custom site updates package for Lori & Erin — we streamlined and edited their website’s content, and refreshed their Squarespace web design to relaunch their brand.

Success!

Clear and cohesive, friendly and warm, Lori & Erin’s new site brings their brand, personality, and photography alive online.

View Lori & Erin’s website here, which may include updates made by their team since our work together completed.