Brand voice, positioning + copy with Squarespace web design
Third Wheel Cheese Co.
Leader:
Ann Karlen
Owner, Third Wheel Cheese Co.
Philadelphia, PA
Vision:
Feature mouthwatering product photography, convey how easy it is for chefs and retailers to work with Ann, and highlight Ann’s mission to support regional dairy farms
Obstacles:
Ann is a passionate advocate for farmers and cheesemakers — but, like many business owners, is not as comfortable promoting herself.
Solutions:
Brand positioning, website writing, and template Squarespace design
Owner Ann Karlen connects local and regional dairy farmers and artisan cheesemakers with incredible restaurants (and retailers) all over Philadelphia and the surrounding area. (She does cheese plates for events, too!). Writing for Ann, who was also at the forefront of the local food movement in Philadelphia in the 90s, was a privilege. It's an honor knowing my work has made an impact on her growing business, plus our region's farms!
This is what we brought to life with a clear brand voice, strategic positioning in the market, compelling copy and storytelling, and beautiful, vibrant web design.
Success!
Savory and strategic, Third Wheel Cheese Company’s website brings its brand alive online, sharing Ann’s story and commitment to sustainability with confidence and grace.
View Ann’s site here, which includes updates made by Ann’s team since our work together completed.
“It was your writing skills, outside perspective on the writing of my site, and ability to write in a more customer-facing way that made this a SLAM DUNK for me. You helped me see all the ways to make the site a call to action to customers.”