Brand voice, positioning + copy with Squarespace web design
Wild Chairy
Trailblazer:
Andrea Mihalik
Owner & Designer, Wild Chairy
Philadelphia, PA
Vision:
A beautiful, strategic website that positions Andrea as the industry pace-setter she is — at the crossroads of furniture design, craftsmanship, and artistry
Obstacles:
Andrea’s modesty despite the fabulousness of her designs, the extraordinary quality of her work, and the prestige of the press and recognition she’s received!
Solutions:
Brand positioning, copywriting, and custom Squarespace design
A first project of mine, and forever a favorite, Andrea Mihalik, the award-winning artist and owner of Wild Chairy, will always have a special place in my heart.
Although I’d followed her work for years, I first met Andrea when I interviewed her for a personal project exploring the unique challenges women face as creative business owners. Little did I know, one of the obstacles Andrea would pinpoint was herself — how she was getting in her own way. She knew she desperately needed a new website — her old site used Flash and didn’t even function on most internet browsers — but had put it off for years. She didn't know what it should look like, or how to write about herself without it seeming like bragging. Andrea just wanted to make beautiful chairs and forget about the marketing stuff!
After getting to know Andrea and her business, we defined her brand positioning, and I wrote each page of her new site to align with the strategy and the spirit of Wild Chairy. Then, I custom-designed and built her Squarespace website to reflect the contemporary aesthetics and artisanal craftsmanship of her designs.
New clients contacted Andrea right away — and she got to focus on making beautiful chairs!
Andrea got back in touch with me several years later, when she was ready to expand her services to include interior design and reflect the gorgeous portfolio she was amassing. I continue to assist with site updates to her brand, shop, and services as Andrea grows her business and works with clients all over the world.
Success!
Bright, contemporary, and soulful, Andrea’s new site brings the spirit of Wild Chairy alive online.
View Andrea’s site here, which has now been rebranded (by me!) to evolve with the next iteration of her brand: Wild Chairy Interiors.
“I never could have done this on my own. Emily is a talented writer and designer. She also took the time to listen, to understand my business and goals. I really see myself reflected in the new site because of the input I had. Emily was also great at letting me be me – a very busy artist and designer! – while she took care of all the details! She is thoughtful, organized, and so easy to work with. And it worked! New clients to contact me as soon as my site launched. Thank you, Emily, for making beautiful things happen for Wild Chairy!”